Academic Affairs » APEE » Planning » Strategic Plan — Goal VII

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San Francisco State University's internal and external constituencies understand its purpose and value and find these a source of connection and pride.

Objectives

1. SFSU enhances its visibility, image, and name recognition through coordinated and integrated publicity efforts both within and outside the University.
2. SFSU makes a strong institutional commitment to developing long-term relationships with key stakeholders: alumni, friends, past donors, potential donors, and community and civic leaders.

Outcomes

1. The packaging, delivery, and visibility enhancement of the many images of the University will be better coordinated.
2. SFSU will be recognized as a premier public urban university of choice for education, service, and research.
3. There will be greater understanding of the University among both internal and external stakeholders who can be a source of support for University efforts and programs.

Strategies

1. Using the University's new vision statement, create and generate support for an integrated action plan that communicates consistently about the University and enhances its public image.
2. Present consistent messages in materials produced by all University units in order to help increase the public's awareness of and respect for the University's work.
3. Develop more ways to track and enhance relations with recent graduates and other significant stakeholders.